Melbourne will be abuzz with fashion and glamour in September with the 2010 Melbourne Spring Fashion Week (MMSFW). MMSFW will take over Australia’s undisputed fashion capital from the 30th of August to the 5th of September.
It's the most significant public fashion event on the City’s calendar, showcasing and celebrating the latest looks for spring and summer and includes more than 100 events.
A jam-packed week of events and promotions, the city’s laneways, boutiques, retailers and nightlife come alive during this week, bursting with new spring/summer collections that are on show and ready to inspire. From stunning runway shows, to eclectic and fabulous events at Melbourne's hottest retailers, boutiques, laneways, bars and venues, this event showcases Melbourne's most innovative and cutting edge designers.
Exclusive VIP shopping nights, stunning catwalk shows with some of Australia’s most innovative designers, exciting exhibitions, workshops, after parties, fashion lunches and more will excite any fashionista’s tastebuds as they indulge in the city’s hottest design talents and most contemporary retailers.
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